Matt Zaso


Hello! I’m Matt and I live here in San Francisco.
I started my career in front-end web development but have since worked across the entire web stack. I equally enjoy creating fluid & accessible UIs as much as I love configuring deployment and CI/CD infrastructures.
Today I work as a Tech Lead and am responsible for everything from roadmapping, project scoping & estimation to mentoring & leading/evolving process.

Some things I love doing:

  • 1Leading & evolving technical process & rituals to build healthy and high performing teams.
  • 2Working with PM to create roadmaps; Crafting and tracking team goals and key results
  • 3Creating 60ps, accessible design systems & UI elements.
  • 4Using frameworks like NextJS & Remix to build large enterprise websites.
  • 5Maintaining continuous integration platform & deployments.
  • 6Configuring monitors & dashboards for production observability.

What I've been up to:


San Francisco

Software Engineer, Platform & Brand Tech Lead

Sep 2020 – Present

  • Lead Technical Talent Acquisition of full-time and contract hires on the team; Participate in cross-functional hiring panels as a representative of WebEng when hiring for relevant partner teams.
  • Work with business stakeholders to create a bi-yearly roadmap consisting of both Marketing and Engineering objectives.
  • Lead the crafting and tracking of key results, roadmap goals & sprint goals.
  • Report on statuses of large projects and initiatives to key stakeholders on the business side and to our other adjacent partners.
  • Responsible for ensuring that the team frequently checks goal status completion and that our projects are on track.
  • Maintain the entire >20k page website infrastructure and deployment pipeline end-to-end.


San Francisco

Product Engineer

Aug 2019 – Sep 2020

  • Maintain and develop new pages, components, and microsites for all of Intercom's web properties.
  • Grade code challenges, conduct onsite interviews, and sit on interview panels to hire engineers for the engineering organization. Conducted over 30 sessions in 2020.
  • Onboard and mentor junior developers; Organize lunch-and-learns and code workshops for continued education.
  • Draft numerous tech plans and design architecture for the most complex parts of the marketing website.
  • Run weekly team meetings for sprint planning, retrospectives, scrum and backlog grooming.

Front End Developer

Aug 2018 – Aug 2019

  • Founding member of Team Web; The first front-end specialized engineering team in San Francisco. (Now the largest product team in SF with 12 members)
  • Architected, built and launched Intercom's website from the ground up; Coupled with its new brand identity.
  • Re-platformed atop a new CMS; Constructed workflows for editing and trained content authors for its use.


San Francisco

Senior Developer, Team Lead

Aug 2016 – Aug 2018

  • Lead a team of four developers maintaining the Audemars Piguet website that receives 8 million requests a month.
  • Optimize content delivery for the Audemars Piguet website that resulted in a 95% reduction in page load speeds.
  • Meet daily with project manager to plan sprints, estimate development hours and lead scrum meetings.
  • Work directly with clients to determine project scope and present in-progress development work.
  • Oversee the deployment of new releases to staging and production servers.
  • Help develop and maintain the open-source, fully-tested Odopod Code Library; A collection of reusable UI modules integrated in multiple different client sites.
  • Participate weekly in code reviews for all new project features and maintenance releases.
  • One of five team leads responsible for fostering company culture and organizing team building activities.

Developer, Level 2

Apr 2015 – Aug 2018

  • Built the Hennessy Academy microsite, which won the 2016 Moët Global Innovation Award.
  • Worked with a team of engineers to build the front-end of the Webby Award Winning Google Store.
  • Created and published Audemars Piguet’s iOS application that is currently on the App Store.
  • Developed functional, native Android app prototypes for Samsung to be utilized in user testing.


Jul 2013 – Aug 2018

  • Worked on a team that built the front-end of the website; The largest responsive website at the time.
  • Built a native iOS application utilizing bluetooth beacon technology for Coca-Cola.
  • Developed new features and maintained the codebase for the Tesla in-store kiosks.

Brand Networks

Rochester, New York

Student Front-End Engineer

Mar 2013 – Jun 2013

  • Developed pages for
  • Built a Facebook application for American Express
  • Spent time maintaining and improving internal systems


Charlotte, North Carolina

Technology Intern

Jun 2012 – Aug 2012

  • In charge of building entire front-end of Arbor Networks website redesign.
  • Part of a team that built Boar’s Head responsive site
  • Debugging existing sites and created email blasts


New York, New York

Technology Intern

Jun 2011 – Aug 2011

  • Worked on Verizon Telecom account maintenance.
  • Created functional prototypes for client presentations and redesigns
  • Collaborated with other interns on a pitch for MasterCard that was presented to the CEO


  • R/GA New York, NY
    June 2011 - August 2011
  • MODE. Charlotte, NC
    June 2012 - August 2012
  • Brand Networks Rochester, NY
    March 2013 - June 2013
  • Odopod San Francisco, CA
    July 2013 - July 2018
  • Intercom San Francisco, CA
    August 2018 - September 2020
  • Asana San Francisco, CA
    September 2020 - Present
golden gate bridge